Why JUMP is pink?
Using pink is daring to make a bold statement.
Pink can be powerful, feminine and a business colour too.
Pink is symbolic of femininity. It’s also a colour that a growing number of influential women and those heading for new horizons are very comfortable to identify with because it stands for female authenticity.
We no longer have to hide our femininity and core values or adapt them to the dominant leadership style in order to progress in our careers. Women in today’s workplace, even those in top positions in old-style male-dominated environments, can now express their feminine values with pride.